Global leaders in innovative, sustainable lobster management

Strategic Plan 2018-2021

The Western Rock Lobster Strategic Plan communicates our Vision, Mission and Objectives so that our members, stakeholders and community can know our future direction as an organisation and what to expect from WRL over the next four years.

Our vision

The western rock lobster fishery is an iconic global leader in sustainable fisheries management.

Our mission

The western rock lobster industry will be confident, sustainable and well respected.

Our objectives

WRL has set the following strategic objectives for 2018- 2021 that build on our past achievements and will support fulfilling our vision going forward:

  • The WRL industry is professionally managed to achieve a maximum economic contribution to the WA economy.
  • The WRL harvest strategy ensures long-term access to the sustainable resource.
  • The community has sufficient confidence in the WRL fishery to support continuing access to the resource.
  • There is confidence in the WRL industry to attract and retain investment.
  • The WRL Council is proactively managing industry risk, reputation and development.

Our strategies

These four strategies are high priority for WRL’s activities for the next four years. Our four strategies give us direction and enable us to deliver on our objectives.

1. Securing resource access
Manage industry advocacy to secure resource access through a strong social licence to operate.

2. Research and development for resource security
Collaborate and invest in targeted R&D, development and technology to drive GVP growth for future resource security.

3. Delivering optimum value for the asset
Scope industry structure and development to deliver optimum value for the asset.

4. Industry leadership
Manage the WRL Council as the peak policy and leadership body for the industry.

Our Tactics

WRL has produced a range of tactics, which over the next five years will enable us to achieve our four strategies, our objectives and our overall vision. Our priority tactics for 2019 are:

  1. Proactively manage internal industry and external community communications and stakeholder relationships.
  2. Manage professional advocacy and representation for the WRLF to government and stakeholder groups.
  3. Invest in building human capacity and improving professionalism, to sustain industry advocacy and leadership.
  4. Professionally manage the WRLF harvest strategy and TACC by accessing scientific, economic and industry expertise.
  5. Collaborate across other fishing sectors to develop a high standard of marine and occupational health and safety.
  6. Establish the National Institute for Spiny Lobster Research in WA, with recurrent funding mechanisms.

View the full Strategic Plan 2018-2021 here.